Recently, I had watched Morgan Spurlock's, The Greatest Movie Ever Sold. As the director of "Super-Size Me", Spurlock explores how product placement can alter a movie. Throughout the documentary, Spurlock approaches businesses, big and small, in an effort to get them to sponsor his movie. In return, the businesses will receive product placement in the film. The genius part of this film is that it was completely paid for by its sponsors. From lawyers to gas stations, no professional corporation was even mentioned in the film if it did not sponsor the film. Even while talking to a lawyer about the legalities of his film, Spurlock filmed the conversation and inevitably convinced the lawyer to sponsor his film as well. Amist all of these sponsors, Morgan Spurlock also struggles with not giving into the sponsors' demands, as he tries to keep the movie to fit his original vision. I am not the biggest documentary nut in the world, but I highly recommend that you check out The Greatest Movie Ever Sold. It is a brilliant film, with hints of comedy surrounding every scene.
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